Boek cover Rethinking Creativity van Robert W. Weisberg (Hardcover)

Rethinking Creativity

Inside-the-Box Thinking as the Basis for Innovation

Engels | Hardcover | 9781108479400
Hardcover 105
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uitgever Cambridge University Press
Taal Engels
Bindwijze Hardcover
Aantal paginas 420 pagina's
Illustraties Nee
Auteur(s) Robert W. Weisberg
Uitgever Cambridge University Press
Gewicht 1100 g
Studieboek Ja
Verpakking breedte 160 mm
Verpakking hoogte 235 mm
Verpakking lengte 235 mm
Dit boek staat in ›› Boeken

Boekbeschrijving

This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative advances, such as Leonardo's 'Aerial Screw' and Frank Lloyd Wright's award-winning house, 'Fallingwater.' These fascinating examples are evaluated alongside cutting-edge research to present an analysis of creativity that challenges us to think differently about this intriguing cognitive ability.

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