Boek cover Building a Positive Media Profile van Pauline Rowson

Building a Positive Media Profile

The Easy Step by Step Guide

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nog geen rating
uitgever Summersdale Publishing
Taal Engels
Bindwijze Luisterboek
Speelduur 01:55:42
Auteur(s) Pauline Rowson
Verteller(s) David Ryder
Uitgever Summersdale Publishing
Studieboek Nee

Boekbeschrijving

Editorial coverage carries at least two and a half times the weight of advertising. It is a very cost effective way of raising an organisation's profile. This audiobook looks at how to build a positive media profile for an organisation. It provides information on how the media work and how to build good media relations. It also shows how to write a news release and get it published, how to conduct a radio and TV interview, and how to handle a bad news story.

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