Boek cover The Hype Machine van Sinan Aral (Hardcover)

The Hype Machine

How Social Media Disrupts Our Elections, Our Economy and Our Health - and How We Must Adapt

Engels | Hardcover | 9780008277116
Hardcover 23
nog geen rating
uitgever HarperCollins Publishers
Taal Engels
Bindwijze Hardcover
Aantal paginas 352 pagina's
Illustraties Nee
Auteur(s) Sinan Aral
Uitgever HarperCollins Publishers
Gewicht 640 g
Studieboek Nee
Verpakking breedte 159 mm
Verpakking hoogte 240 mm
Verpakking lengte 240 mm


NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED In this brilliant smart-thinking book about the power and influence of social media, Professor Sinan Aral shows how 'hyper-socialization' has profoundly changed us. Why does fake news spread faster than the truth? Do products and ideas become popular because they are good or because they are rated highly online? How does influence actually work and what does it mean to be influential? Which strategies and tactics can help businesses survive and thrive in the New Social Age? Human beings have always been a social species. We've been communicating and co-operating with one another since the dawn of time. But today, something is different. Over the last decade, we've doused the fire of human interaction with high octane gasoline. We've created technologies that massively amplify the ways in which we interact with one another, automated by machine intelligence that is designed to inform, stimulate and entertain us. Together these technologies constitute what Sinan Aral calls the 'Hype Machine'. Digital platforms like Facebook, Snapchat and Twitter are injecting the influence of peers into our daily decisions, driving the products we buy, how we vote and even who we love. Packed with original research conducted by Aral and his team, The Hype Machine describes the impact of social media on statecraft, politics, voting, business and public health, and shows us how to adapt our society to the hyper-socialized state the Hype Machine has wrought. This is a fascinating book that provides counterintuitive and surprising answers to some of the most hotly debated topics of our connected, digital era, as it impacts society.

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