Boek cover Yes! van Noah Goldstein (Onbekend)


60 secrets from the science of persuasion

Engels | E-book | 9781782833031
Onbekend 5,89
4.5 op 5 sterren
uitgever Profile Books
Taal Engels
Bindwijze E-book
Ebook formaat Adobe ePub
Illustraties Nee
Co-auteur Professor Robert B. Cialdini
Uitgever Profile Books
Lees dit ebook op Android (smartphone en tablet) | Kobo e-reader | Desktop (Mac en Windows) | iOS (smartphone en tablet) | Windows (smartphone en tablet) | Overige e-reader


Most of us are only too aware that, whatever roles we have in today's fast-moving world, much of our success lies in getting others to say 'Yes' to our requests. What many people might not be aware of, though, is the vast amount of research that has been conducted on the influence process. What factors cause one person to say 'Yes' to the request of another? Yes! is full of practical tips based on recent academic research that shows how the psychology of persuasion can provide valuable insights for anyone interested in improving their ability to persuade others - whether in the workplace, at home or even on the internet. It combines the counter-intuition of Freakonomics with the popularising of Does Anything Eats Wasps? For each mini-chapter contains a mystery which is solved in a way that provides food for thought for anyone looking to be more persuasive, and for anyone interested in how the world works.

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