Boek cover Fundamentals of Marketing van Paul Baines (Paperback)

Fundamentals of Marketing

Engels | Druk: 1 | Paperback | 9780198748571
Paperback 50,99
4.6 op 5 sterren
uitgever Oxford University Press
Taal Engels
Bindwijze Paperback
Afmetingen 24,6 x 18,9 x 3,3 cm
Aantal paginas 408 pagina's
Illustraties Nee
Co-auteur Sophie Whitehouse
Uitgever Oxford University Press
Gewicht 766 g
Verpakking breedte 192 mm
Verpakking hoogte 18 mm
Verpakking lengte 247 mm


Do you want to know how a traditionally French brand expands into an international market, how a department store can channel its business online, or how any organization can incorporate social media into their communication campaigns? What can you learn from these practices, how do they incorporate sustainability and ethical practice, and how could it influence your career, whether in marketing or not? Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to help build their theoretical understanding of marketing into skilful practice. Covering the most essential theories and latest trends, this book take you from the traditional marketing mix to the cutting-edge trends of the discipline, with a particular focus on sustainability, ethics, and digitalization. With cases featuring international companies such as YouTube, Kopparberg, and Nestle, and exploring issues such as greenwashing, guilt appeals, and responsible branding, the book goes beyond marketing theory to illustrate marketing at work in the business world, and how it can be used to promote a company's success. Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail and critically engage with the theory. Links to seminal papers throughout each chapter also present the opportunity to take learning further and read in depth on selected topics. A fully integrated Online Resource Centre allows you to learn from real-life marketers whose video interviews expand on the book's Case Insights to offer a more in-depth view of their world. From Withers Worldwide to Aston Martin, Lanson International to Spotify, household names as well as SMEs and online businesses discuss their real-life marketing dilemmas and how they navigated their way to a positive outcome. Test bank questions, internet activities, and web links also allow you to test your learning and explore key concepts further. Fundamentals of Marketing has all you need to begin your journey into the fascinating world of marketing. The book is accompanied by an Online Resource Centre that features: For everyone: Case Insight videos Library of video links Worksheets For students: Author audio podcasts Multiple-choice questions Flashcard glossaries Employability guidance and marketing careers insights Internet activities Research insights Web links For lecturers: VLE content PowerPoint slides Test bank Essay questions Tutorial activities Marketing resource bank Pointers on answering the discussion question at the end of each chapter of the book Figures and tables from the book in electronic format Transcripts of the Case Insight videos

Gelijkaardige boeken

Boek cover Market Leader 3rd Edition Advanced Practice File & Practice File CD Pack van John Rogers
Industrial Ecology
Market Leader 3rd Edition has been completely updated to reflect the fast-changing world of business and brings authentic and authoritative content...
›› meer info
Engels | Druk: 1 | Paperback | 9789059316287
4.6 op 5 sterren
Boek cover Accounting & Finance van Ewoud Jansen (Paperback)
A Basic Introduction
This finance and accounting book is set apart from others in that it discusses all the basic aspects of finance and accounting in one single...
›› meer info
Engels | Druk: 1 | Onbekende bindwijze | 9781408299128
4.3 op 5 sterren
Boek cover MyGrammarLab Advanced without Key and MyLab Pack van Diane Hall (Onbekend)
Something new has come that will change the way your students learn, practice and remember grammar. Step 1: take the diagnostic test Step 2: study...
›› meer info
Boek cover Business Environment in a Global Context van Andrew Harrison
Andrew Harrison has expertly authored this engaging text on the business environment, offering theoretical rigour, along with a truly global focus,...
›› meer info
Boek cover Understanding Cross-Cultural Management 3rd edn van Marie-Joelle Browaeys
Managing effectively across national and cultural boundaries is critical to the success of today's organisations, given the global environment of...
›› meer info
Engels | Druk: 7th | Paperback | 9781292082240
4 op 5 sterren
Boek cover Essentials of Economics van Stanley Brue (Paperback)
Were you looking for the book with access to MyEconLab? This product is the book alone and does NOT come with access to MyEconLab. Buy Essentials of...
›› meer info
Engels | Druk: 5th edition | Paperback | 9781292074610
3.2 op 5 sterren
Boek cover Essential Mathematics for Economic Analysis van Knut Sydsaeter (Paperback)
Were you looking for the book with access to MyMathLab Global? This product is the book alone and does NOT come with access to MyMathLab Global. Buy...
›› meer info
Engels | Druk: 3 | Paperback | 9781292135274
Boek cover Market Leader 3rd Edition Extra Advanced Coursebook with DVD-ROM Pack van Margaret OKeeffe (Paperback)
Industrial Ecology
Student Course Book * Authentic texts from the Financial Times and other sources develop reading skills and provide essential business vocabulary. *...
›› meer info
Engels | Druk: 4 | Paperback | 9789023255550
4.5 op 5 sterren
Boek cover Intercultural sensitivity van Carlos Nunez (Paperback)
from denial to intercultural competence
In het razendsnelle internationale educationele omgeving moeten studenten steeds meer interculturele sensitiviteit verkrijgen om zo hun communicatie...
›› meer info