Boek cover Pre-Suasion van Robert Cialdini, Ph.D. (Onbekend)


A Revolutionary Way to Influence and Persuade

Engels | E-book | 9781473519343
Onbekend 9,49
1 op 5 sterren
uitgever Cornerstone Digital
Taal Engels
Bindwijze E-book
Ebook formaat -72234
Illustraties Nee
Co-auteur Robert B. Cialdini
Uitgever Cornerstone Digital
Lees dit ebook op Desktop (Mac en Windows) | Kobo e-reader | Overige e-reader | Android (smartphone en tablet) | iOS (smartphone en tablet) | Windows (smartphone en tablet)


When it comes to persuasion, success can begin before you say a word.

**‘An instant classic.’**Forbes
Utterly fascinating. Adam Grant, author of Originals and Give and Take
Shockingly insightful. Chip Heath, co-author of Switch and Made to Stick


In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn’t just what we say or how we say it that counts, but also what goes on in the moments before we speak.

This is the world of ‘pre-suasion’, where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say ‘yes’ even before they are asked. And as Cialdini reveals, it’s a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign – even persuade yourself to do something you find difficult.

Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is a masterclass in enhancing your powers of influence.

‘Mind-blowing.’ Management Today
‘Accessible and intellectually rigorous.’ Books of the Year, The Times
‘Fascinating, fluent and original.’ Tim Harford, author of The Undercover Economist Strikes Back

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