Boek cover On Purpose van Shaun Smith (Paperback)

On Purpose

Delivering a Branded Customer Experience People Love

Engels | Druk: 1st edition | Paperback | 9780749471910
Paperback 24
nog geen rating
uitgever Kogan Page Ltd
Taal Engels
Bindwijze Paperback
Aantal paginas 288 pagina's
Illustraties Nee
Auteur(s) Shaun Smith | Andy Milligan | Janine Dyer
Uitgever Kogan Page Ltd
Extra groot lettertype Nee
Gewicht 632 g
Studieboek Ja
Verpakking breedte 158 mm
Verpakking hoogte 20 mm
Verpakking lengte 234 mm

Boekbeschrijving

Brands growing rapidly have a clear sense of purpose and the value they bring to their customers and employees. On Purpose is a practical guide to executing business purpose successfully by delivering a branded customer experience people love. It presents a framework for success based on being clear about your brand purpose and promise so you can achieve exceptional results through exceptional experiences. It provides the tools for brands to stand out by defining, designing and delivering distinctive, valuable customer experiences across multiple channels. Because purpose is what you do, not what you claim, On Purpose helps you act on your business purpose by showing you how to make your brand stand out. Each chapter illustrates how to succeed in a specific channel by presenting interviews with purpose-driven leaders such as Vernon Hill (Metro Bank), John Forrest (Premier Inn) and Gav Thompson (giffgaff) and case studies of companies including: - Altro - Barclays Bank - Best Western - citizenM - IKEA - LEGO - Liberty Global Business Services - London 2012 Olympics - Lush - Nissan - O2 - Timpson - Zappos

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