Boek cover Hooked van Nir Eyal (Hardcover)

Hooked

How to Build Habit-Forming Products

Engels | Druk: 1 | Hardcover | 9781591847786
Hardcover 22,99
4.1 op 5 sterren
uitgever Penguin Putnam Inc
Taal Engels
Bindwijze Hardcover
Afmetingen Afmeting: 21,1 x 14,2 x 2,8 cm
Aantal paginas 256 pagina's
Illustraties Nee
Auteur(s) Nir Eyal | Ryan Hoover | Ryan Hoover
Redacteur Ryan Hoover
Uitgever Penguin Putnam Inc
Extra groot lettertype Nee
Gewicht 373 g
Studieboek Nee
Verpakking breedte 148 mm
Verpakking hoogte 32 mm
Verpakking lengte 217 mm

Boekbeschrijving

Revised and Updated, Featuring a New Case Study

How do successful companies create products people can&;t put down?


Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hook Model&;a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive &;hook cycles,&; these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal&;s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder&;not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Eyal provides readers with:

&; Practical insights to create user habits that stick.
&; Actionable steps for building products people love.

&; Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

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