Boek cover Value Proposition Design van Osterwalder a (Paperback)

Value Proposition Design

How to Create Products and Services Customers Want

Engels | Druk: 1 | Paperback | 9781118968055
Paperback 23,79
4.4 op 5 sterren
uitgever John Wiley & Sons Inc
Taal Engels
Bindwijze Paperback
Afmetingen Afmeting: 24,4 x 19,1 x 1,8 cm
Aantal paginas 290 pagina's
Illustraties Nee
Co-auteur Yves Pigneur
Uitgever John Wiley & Sons Inc
Extra groot lettertype Nee
Gewicht 790 g
Studieboek Ja
Taal handleiding Niet van toepassing
Verpakking breedte 191 mm
Verpakking hoogte 18 mm
Verpakking lengte 244 mm


The authors of the International bestseller Business Model Generation explain how to create value propositions customers cant resist Value Proposition Design helps you tackle the core challenge of every business -- creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors global bestseller, Business Model Generation, this sequel explains how to use the Value Proposition Canvas to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; its for anyone who has watched an expensive new product launch fail in the market. the book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that wont work. Youll learn the simple process of designing and testing value propositions, that perfectly match customers needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer. com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the Business Model Canvas from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.

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