Afbeelding van Influence

Influence

Science and Practice: The Comic

Engels | Druk: 1 | Paperback | 9781610660204

Robert B Cialdini Phd
18,99
nog geen rating
uitgever Writers Of The Round Table Press
Taal Engels
Bindwijze Paperback
Afmetingen 25,4 x 18,1 x 0,7 cm
Aantal paginas 82 pagina's
Illustraties Nee
Co-auteur Robert Cialdini
Illustrator Nathan Lueth
Co-illustrator Nathan Lueth
Uitgever Writers Of The Round Table Press
Extra groot lettertype Nee
NUR code 770
Subtitel Science and Practice: The Comic

Beschrijving product

Influence 1e editie is een boek van Robert B. Cialdini uitgegeven bij Writers Of The Round Table Press. ISBN 9781610660204

Influence: Science and Practiceis an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say yes to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say yes. Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

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