Boek cover Business Environment in a Global Context van Andrew Harrison

Business Environment in a Global Context

53,39
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uitgever Oxford University Press
Taal Engels
Bindwijze Paperback
Afmetingen 24,1 x 18,4 x 2,5 cm
Aantal paginas 432 pagina's
Illustraties Nee
Co-auteur Harrison, Andrew
Uitgever Oxford University Press
Extra groot lettertype Nee
Gewicht 724 g
Verpakking breedte 189 mm
Verpakking hoogte 21 mm
Verpakking lengte 246 mm

Boekbeschrijving

Andrew Harrison has expertly authored this engaging text on the business environment, offering theoretical rigour, along with a truly global focus, and an understanding of the economic dimensions of the subject. The text takes a unique approach exploring the business environment at different spatial levels (global, international, national, and regional), in different dimensions (culture, ethics, internationalization, markets, technology, and risk) and in the main geopolitical regions (Europe, the Americas, Asia, and Africa). The text is packed with up-to-date case studies that demonstrate how international companies are affected by, and deal with, serious global issues ranging from the Arab uprising to the growing influence of the BRIC countries. Practical insights interspersed in each chapter provide balanced commentary on the key issues and topics discussed, with further research being prompted by related questions. The text is accompanied by an Online Resource Centre, which includes: For Students: Chapter and case study updates Emerging issues Annotated web links Ideas for research topics For Lecturers: Lecture notes PowerPoint slides Assignment scenarios and questions Guidance on discussion questions and cases Figures and tables from the text

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