Boek cover Imagine van Jonah Lehrer

Imagine

How Creativity Works

19,49
Goed
nog geen rating
uitgever Cengage Learning, Inc
Taal Engels
Bindwijze Hardcover
Aantal paginas 279 pagina's
Illustraties Nee
Auteur(s) Jonah Lehrer
Uitgever Cengage Learning, Inc
Extra groot lettertype Nee
Gewicht 431 g
Studieboek Ja
Verpakking breedte 147 mm
Verpakking hoogte 211 mm
Verpakking lengte 211 mm

Boekbeschrijving

Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible idea? That the color blue can help you double your creative output? From the New York Times best-selling author of How We Decide comes a sparkling and revelatory look at the new science of creativity. Shattering the myth of muses, higher powers, even creative types, Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It s a variety of distinct thought processes that we can all learn to use more effectively. Lehrer reveals the importance of embracing the rut, thinking like a child, daydreaming productively, and adopting an outsider s perspective (travel helps). He unveils the optimal mix of old and new partners in any creative collaboration, and explains why criticism is essential to the process. Then he zooms out to show how we can make our neighborhoods more vibrant, our companies more productive, and our schools more effective. You ll learn about Bob Dylan s writing habits and the drug addictions of poets. You ll meet a Manhattan bartender who thinks like a chemist, and an autistic surfer who invented an entirely new surfing move. You ll see why Elizabethan England experienced a creative explosion, and how Pixar s office space is designed to spark the next big leap in animation. Collapsing the layers separating the neuron from the finished symphony, Imagine reveals the deep inventiveness of the human mind, and its essential role in our increasingly complex world. http: //www.jonahlehrer.com/

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