Boek cover The Lean Startup van Eric Ries (Hardcover)

The Lean Startup

How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Engels | Druk: 1 | Hardcover | 9780307887894
Hardcover 21,99
5 op 5 sterren
uitgever Random House Usa Inc
Taal Engels
Bindwijze Hardcover
Afmetingen 23,5 x 15,4 x 2,7 cm
Aantal paginas 304 pagina's
Illustraties Nee
Co-auteur Ries Eric
Uitgever Random House Usa Inc
Extra groot lettertype Nee
Gewicht 458 g
Verpakking breedte 152 mm
Verpakking hoogte 32 mm
Verpakking lengte 203 mm

Boekbeschrijving

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on &;validated learning,&; rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs&;in companies of all sizes&;a way to test their vision continuously, to adapt and adjust before it&;s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

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