Boek cover Essentials of International Marketing van Donald L. Brady (Paperback)

Essentials of International Marketing

Engels | Paperback | 9780765624758
Paperback 82,99
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uitgever Taylor & Francis Ltd
Taal Engels
Bindwijze Paperback
Aantal paginas 432 pagina's
Illustraties Nee
Uitgever Taylor & Francis Ltd
Extra groot lettertype Nee
Gewicht 794 g
Verpakking breedte 189 mm
Verpakking hoogte 246 mm
Verpakking lengte 246 mm


Unlike other International Marketing texts, Essentials of International Marketing includes only the most important information that can be easily covered in one semester. The book covers all the key topics for an International Marketing course, but in a concise, no-nonsense manner that meets the needs of undergraduates..In addition to including all the basic topics, this affordable text also offers two unique chapters on the metric system and on countertrade that provide essential information for successful international marketers. Essentials of International Marketing has been extensively class-tested and is well crafted to serve as a learning tool and a ready reference for students. Each chapter includes an opening case vignette, learning objectives, plentiful exhibits and tables, a summary, key terms, and discussion questions.

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