Boek cover The Dip van Seth Godin (Paperback)

The Dip

The extraordinary benefits of knowing when to quit (and when to stick)

Engels | Druk: Digital original | Paperback | 9780749928308
Paperback 10,99
3.5 op 5 sterren
uitgever Little, Brown Book Group
Taal Engels
Bindwijze Paperback
Aantal paginas 96 pagina's
Illustraties Nee
Illustrator Hugh MacLeod
Uitgever Little, Brown Book Group
Gewicht 100 g
Studieboek Ja
Verpakking breedte 128 mm
Verpakking hoogte 14 mm
Verpakking lengte 197 mm

Boekbeschrijving

This iconic bestseller from the bestselling author of All Marketers Are Liars proves that winners are just the best quitters and 'should be on every entrepreneur's book list' (Entrepreneur.com) Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. The hard part is knowing the difference and acting on it. According to marketing guru and best-selling author Seth Godin, what sets successful entrepreneurs (and pop stars and weight lifters and car salesmen) apart from everyone else is their ability to give up on Cul-de-Sacs while staying motivated in Dips. Winners quit fast, quit often and quit without guilt - until they commit to beating the right Dip for the right reasons. You'll never be number one at anything without picking your shots very carefully. The Dip is a short, entertaining book that helps you do just that. It will forever alter the way you think about success. 'Smart, honest, and refreshingly free of self-help posturing, this primer on winning-through-quitting is at once motivational and comically indifferent. . . Godin's truth-that we fail when we get distracted by tasks we don't have the guts to quit -makes excellent sense of an often-difficult career move' (Publishers Weekly)

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