Boek cover Influence van Robert B Cialdini Phd (Paperback)


The Psychology of Persuasion

Engels | Druk: Revised ed. | Paperback | 9780061241895
Paperback 18,63
4.5 op 5 sterren
uitgever Harper Collins Publ. Usa
Taal Engels
Bindwijze Paperback
Afmetingen Afmeting: 20,3 x 13,6 x 2,5 cm
Aantal paginas 336 pagina's
Illustraties Nee
Auteur(s) Robert B Cialdini Phd | Robert Cialdini | Robert Cialdini | Robert B. Cialdini
Illustrator Nathan Lueth
Co-illustrator Nathan Lueth
Uitgever Harper Collins Publ. Usa
Extra groot lettertype Nee
Gewicht 285 g
Studieboek Nee
Verpakking breedte 133 mm
Verpakking hoogte 37 mm
Verpakking lengte 205 mm


Influence , the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. Youll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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