Boek cover Purple Cow van Seth Godin (Paperback)

Purple Cow

Transform Your Business by Being Remarkable

Engels | Druk: New title | Paperback | 9780141016405
Paperback 9,19
3.8 op 5 sterren
uitgever Penguin Books Ltd
Taal Engels
Bindwijze Paperback
Afmetingen Afmeting: 20 x 12,7 x 1,7 cm
Aantal paginas 160 pagina's
Illustraties Nee
Uitgever Penguin Books Ltd
Extra groot lettertype Nee
Gewicht 120 g
Studieboek Ja
Verpakking breedte 128 mm
Verpakking hoogte 17 mm
Verpakking lengte 199 mm

Boekbeschrijving

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

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