Purple Cow
Transform Your Business by Being Remarkable
Engels | Druk: New title | Paperback | 9780141016405
Paperback € 9,19
uitgever Penguin Books Ltd
Taal Engels
Bindwijze Paperback
Afmetingen Afmeting: 20 x 12,7 x 1,7 cm
Aantal paginas 160 pagina's
Illustraties Nee
Uitgever Penguin Books Ltd
Extra groot lettertype Nee
Gewicht 120 g
Studieboek Ja
Verpakking breedte 128 mm
Verpakking hoogte 17 mm
Verpakking lengte 199 mm
Boekbeschrijving
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Gelijkaardige boeken
Engels | Druk: New ed | Paperback | 9780007189885
The limits of fifteen-year-old Kambili's world are defined by the high walls of her family estate and the dictates of her fanatically religious...
›› meer info€ 8,29
Celie is a poor black woman whose letters tell the story of 20 years of her life, beginning at age 14 when she is being abused and raped by her...
›› meer info€ 14,95
Engels | Druk: 1 | Paperback | 9780749939755
We need you to lead us
In this fascinating book, Seth Godin argues that now, for the first time, everyone has an opportunity to start a movement - to bring together a tribe...€ 12,79
Nederlands | Druk: 1 | Hardcover | 9789022997444 | 216 pagina's
Of je bent een Paarse Koe, of je bent het niet. Of je bent buitengewoon, of je bent onzichtbaar. Maak je keuze. Je kunt het beter onder ogen...
›› meer info€ 13,8
Engels | Druk: 1 | Paperback | 9780241958223
How Great Leaders Inspire Everyone To Take Action
Why are some people and organizations more inventive, pioneering and successful than others? And why are they able to repeat their success again and...€ 8,99
Engels | Druk: 1 | Paperback | 9781591845331
The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
Seth Godins three essential questions for every marketer: ?Whats your story? ?Will the people who need to hear this story believe it? ?Is...€ 14,59
Engels | Druk: Digital original | Paperback | 9780749953652
Are You Indispensable? How to drive your career and create a remarkable future
In this compelling, accessible and purpose-filled book bestselling business author Seth Godin shows how you have the potential to make a big...€ 9,09
Duitstalig | Druk: 1 | Paperback | 9783839606919
Energieverbrauch des Sektors Gewerbe, Handel, Dienstleistungen (GHD) in Deutschland für die Jahre 2006 bis 2011 is een boek van Barbara Schlomann
›› meer info€ 47,74
Nederlands | Druk: 1 | Paperback | 9789074274739
alles harder dan al het andere
Deep Purple heeft alles meegemaakt wat een band mee kan maken. Opgezet met financiële steun van een stelletje investeerders, was er vrijwel meteen...€ 17,95
Engels | Druk: Paperback | Paperback | 9780241370148
You Can't Be Seen Until You Learn To See
What is the best way to identify your smallest visible audience? How do you build trust and permission with your target market? From the author of 18...€ 13,99
