Boek cover Innovation & Creativity van Jonne Ceserani

Innovation & Creativity

Als nieuw
nog geen rating
uitgever Kogan Page
Taal Engels
Bindwijze Paperback
Aantal paginas 191 pagina's
Auteur(s) Jonne Ceserani
Uitgever Kogan Page
Oorspronkelijke releasedatum 1997-03-01


Innovation and creativity are the lifeblood of most businesses, but unlocking the potential of the innovative ability of an organization can be a difficult process. Containing tools and case studies, this book is a guide to introducing innovation and creativity into businesses. The text shows how to establish environments that encourage creativity; generate solutions from new ways of thinking; set up conditions that improve the chances of success; run structured innovation programs; and use customers and external sources to create new perspectives.

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