Beste verkochte artikelen in 'Marktonderzoek' van 1 tot 10

Ontdek de huidige top 10 van bestsellers van 2022 in de categorie Marktonderzoek. Een uitgebreide lijst van de best verkochte artikelen in 'Marktonderzoek'.

Engels | Druk: 1 | Paperback | 9780060007737
5 op 5 sterren
Boek cover 22 Immutable Laws Of Branding van Laura Ries (Paperback)
How to Build a Product or Service into a World-Class Brand
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or...
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Engels | Druk: Main | Paperback | 9781861976109
4.5 op 5 sterren
Boek cover 22 Immutable Laws Of Marketing van Al Ries (Paperback)
Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life...
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Engels | Druk: 1 | Paperback | 9781591845331
3.7 op 5 sterren
Boek cover All Marketers Are Liars van Seth Godin (Paperback)
The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: "What's your story?" "Will the people who need to hear this story believe it?" "Is it true?" All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car. We believe that $225 sneakers make our feet feel better—and look...
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Engels | Druk: 1 | Paperback | 9781449335670
4.3 op 5 sterren
Boek cover Lean Analytics van Alistair Croll (Paperback)
Use Data to Build a Better Startup Faster
Whether you're a startup founder trying to disrupt an industry or an intrapreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction. This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without....
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Engels | Druk: 7 | Paperback | 9781305507272
4 op 5 sterren
Boek cover Consumer Behavior van Wayne Hoyer (Paperback)
The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today's global business environment. With this new edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. You also study controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases...
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Engels | Druk: 8th edition | Paperback | 9781473756540
Boek cover Multivariate Data Analysis van Barry Babin (Paperback)
For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. The eighth edition of Multivariate Data Analysis provides an updated perspective on the analysis of all types of data as well as introducing some new perspectives and techniques that are foundational in today's world of analytics. Multivariate Data Analysis serves as the perfect companion for graduate and postgraduate students undertaking statistical analysis for business degrees, providing an application-oriented introduction to multivariate analysis for...
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Engels | Druk: Paperback | Paperback | 9780241370148 | 288 pagina's
3.2 op 5 sterren
Boek cover This is marketing van Seth Godin (Paperback)
You Can't Be Seen Until You Learn To See
What is the best way to identify your smallest visible audience? How do you build trust and permission with your target market? From the author of 18 bestselling books including THE DIP and TRIBES comes THIS IS MARKETING, the one indispensable volume that teaches you all you need to know about connection, empathy and making a difference for decades to come.
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Engels | Druk: 1 | Paperback | 9780753556528
Boek cover Alchemy van Rory Sutherland (Paperback)
The Magic of Original Thinking in a World of Mind-Numbing Conformity
'A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.' Nassim Nicholas Taleb Why is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem. In his first book he blends cutting-edge behavioural science, jaw-dropping stories...
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Nederlands | E-book | 9791220220958
Boek cover Consultant 2.0 van Stefano Calicchio (Onbekend)
Hoe de nieuwe marketing voor consultants en professionals te organiseren en te beheren
Weinig werkgebieden hebben de afgelopen jaren zo drastisch en ingrijpend veranderd als die van het freelance vakgebied. De consultant en de professional zijn in een compleet nieuw paradigma terechtgekomen, waar enerzijds de vereenvoudigde toegang tot het beroep heeft geleid tot de groei van de concurrentie, terwijl anderzijds de opdrachtgever een toenemende behoefte aan professionaliteit en maatwerk in de dienstverlening aan de dag heeft gelegd. Helaas kunnen deze problemen niet meer worden opgelost met de in het verleden gebruikte communicatiemiddelen. Dit boek is opgevat als een echte...
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Engels | Paperback | 9781529760132
Boek cover Marketing Planning & Strategy van Dawes, John (Paperback)
A Practical Introduction
This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.
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