Beste ebook Gedragseconomie boeken van 2021, van 1 tot 10

Ontdek de huidigen top 10 van ebook bestsellers van 2021 in de categorie Gedragseconomie. Een uitgebreide lijst van de beste Gedragseconomie boeken en beste Gedragseconomie boeken series in 'ebook ' van 2021 van 1 tot 10

Als je in deze lijst van best verkochte ebook Gedragseconomie boeken nog niet je gading vindt kan je ook eens kijken naar onze lijst van nieuw te verschijnen Gedragseconomie boeken van 2021

In deze lijst staan enkel de best verkochte ebooks. Klik op de volgende linken om alleen bepaalde soorten boeken te zien: Alle soorten boeken in 'Gedragseconomie' Gedrukte boeken in 'Gedragseconomie' Audioboeken in 'Gedragseconomie'

Engels | E-book | 9781451686593
5 op 5 sterren
Boek cover Contagious van Jonah Berger (Onbekend)
Why Things Catch On
The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah...
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Engels | E-book | 9780141976105
3 op 5 sterren
Boek cover Nudge van Richard H Thaler (Onbekend)
Improving Decisions About Health, Wealth and Happiness
Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of...
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Engels | Druk: 1 | E-book | 9780241971857 | 256 pagina's
4.1 op 5 sterren
Boek cover Hooked van Nir Eyal (Onbekend)
How to Build Habit-Forming Products
In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can too Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or...
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Engels | E-book | 9781473517813
Boek cover Doughnut Economics van Kate Raworth (Onbekend)
Seven Ways to Think Like a 21st-Century Economist
Economics is broken, and the planet is paying the price. Unforeseen financial crises. Extreme wealth inequality. Relentless pressure on the environment. Can we go on like this? Is there an alternative? In Doughnut Economics, Oxford academic Kate Raworth lays out the seven deadly mistakes of economics and offers a radical re-envisioning of the system that has brought us to the point of ruin. Moving beyond the myths of ‘rational economic man’ and unlimited growth, Doughnut Economics zeroes in on the sweet spot: a system that meets all our needs without exhausting the planet. The...
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Engels | E-book | 9781501120053
5 op 5 sterren
Boek cover Payoff van Dan Ariely (Onbekend)
The Hidden Logic That Shapes Our Motivations
Bestselling author Dan Ariely reveals fascinating new insights into motivation—showing that the subject is far more complex than we ever imagined. Every day we work hard to motivate ourselves, the people we live with, the people who work for and do business with us. In this way, much of what we do can be defined as being “motivators.” From the boardroom to the living room, our role as motivators is complex, and the more we try to motivate partners and children, friends and coworkers, the clearer it becomes that the story of motivation is far more intricate and fascinating than...
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Nederlands | E-book | 9789047007340
Boek cover Aandacht is het nieuwe goud van Tim Wu (Onbekend)
hoe commercie en media vechten om in ons hoofd te komen
De hele dag door word je omgeven door reclame in allerlei vormen: op posters en abri's, via social media, per e-mail of in je Google-resultaten. Tim Wu laat in zijn boek Aandacht is het nieuwe goud overtuigend zien dat je het product bent van de "handelaren in aandacht': bedrijven die jouw kostbare tijd vangen om die voor grof geld door te verkopen. Gevolg: een wereld waarin afleiding en gebrek aan diepgang hoogtij vieren. Aandacht is het nieuwe goud leest als een onderhoudende geschiedenis van de media, maar en passant laat Wu overtuigend zien hoe wij steeds meer een "geboeid' publiek worden...
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Engels | E-book | 9780525537281
Boek cover Talk Triggers van Jay Baer (Onbekend)
The Complete Guide to Creating Customers with Word of Mouth
Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into...
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Nederlands | Druk: 1 | E-book | 9789047011392
4.6 op 5 sterren
Boek cover Ik maak het uit! van Catherine Price (Onbekend)
een gezonde relatie met je smartphone in 30 dagen
Prijswinnend journalist Catherine Price beschrijft in "Ik maak het uit!' de gevolgen van je smartphonegebruik op je brein, geheugen en aandacht, en biedt een stappenplan om een gezonde relatie met je telefoon op te bouwen. Is je telefoon het eerste wat je oppakt als je wakker wordt, en het laatste wat je neerlegt voor het slapengaan? Wat begon als een belofte van efficiëntie en tijdsbesparing blijkt ons geheugen, onze focus en ons denkvermogen aan te tasten. Misschien wil je wel minder tijd aan je telefoon besteden, maar weet je niet waar je moet beginnen. Price biedt een praktisch en...
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Engels | E-book | 9780241363683
Boek cover Subscribed van Tien Tzuo (Onbekend)
Why the Subscription Model Will Be Your Company’s Future—and What to Do About It
SHORTLISTED FOR THE CMI MANAGEMENT BOOK OF THE YEAR INNOVATION AND ENTREPRENEURSHIP AWARD Today's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model. Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You'll have to reinvent...
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Engels | Druk: 1 | E-book | 9781492045724
Boek cover The Experience-Centric Organization van Simon David Clatworthy (Onbekend)
How to Win Through Customer Experience
Is your organization prepared for the next paradigm of customer experience, or will you be left behind? This practical book will make you a winner in a market driven by experience, enabling you to develop desirable offerings and standout service to attract loyal customers. Author Simon Clatworthy shows you how to transform your organization into one that aligns your customers' experiential journey with platforms, organizational structures, and strategic alliances. Rather than treat customer experience as an add-on to product and service design, you'll discover how experience-centricity can...
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Bovenliggende lijsten: ›› Economie