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Engels | Paperback | 9783659350146
Boek cover Attitude Towards Immigrants van Nordbo Karoline Grosas Nordbo (Paperback)
A New Source for Consumer Animosity
This study is designed to test whether or not animosity towards immigrants affects consumer animosity for an immigrant population's country of ethnic origin. And if so, how does this relationship affect purchase intentions? The authors of this study develop a conceptual model of the marketing-sociology interface and discuss its implications for the theory and practice of marketing. The framework proposes animosity towards immigrants as an additional source for consumer animosity, as a supplement to the other previously discovered sources. We test and discuss the affect that animosity towards...
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