Alle boeken van schrijver Jim Blythe (1-10)
Bekijk hier alle boeken van Jim Blythe. De boekenlijst is gerangschikt volgens de recente verkoopcijfers, dus de best verkochte boeken van de voorbije maand staan bovenaan.
Er worden per pagina 10 boeken getoond. Je kan onderaan op de grote knop klikken om de volgende 10 boeken van Jim Blythe te zien.
Engels | Druk: 1 | Paperback | 9780135731222
A user-friendly, readable and concise introduction to the subject of consumer behaviour.
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Engels | Paperback | 9781842180105
A suitable book for one-semster courses in selling and sales management.
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Engels | Druk: 1 | Paperback | 9781844800018
A Global Perspective
This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. It looks at selling and marketing between organisations, companies,€ 16,71
Engels | Druk: 10th Revised edition | Bindwijze overig | 9781408228135
International Version Plus Mymanagementlab Access Card
Management 10e editie is een boek van Stephen P. Robbins uitgegeven bij Pearson Education Limited. ISBN 9781408228135 This text demonstrates the real-world applications of management concepts. It integrates the various disciplines of management and establishes a dialoge with managers from a variety of fields.€ 55,03
Engels | E-book | 9789814484664
365 more business ideas for each day of the year
Are you looking for a great idea or some inspiration to make your business more effective and cutting edge? Do you need to motivate and inspire your employees, shareholders or customers? Do you need to turbocharge your career? Do you want to do things differently? By starting each day with a new idea, you can meet the challenges of modern-day business and work with energy and creativity. This bumper book contains 365 more great business ideas, one for each day of the year, extracted from the world’s best companies and managers. From marketing to PR, presentations to time management,...€ 13,99
Engels | Druk: 3 | Paperback | 9781473919136
Praised for its no nonsense approach to engaging students and conveying key learning outcomes and for striking a good balance between sociological and psychological aspects of consumer behaviour, the new edition now features increased coverage of social media, digital consumption and up-to-date marketing practice. Written from a European perspective, international in its scope and with an array of global international examples and cases from a variety of geographic locations and different industry sectors threaded throughout the text, students' understanding and retention of the subject is...
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Engels | Druk: 3 | E-book | 9781473988019
Praised for its no nonsense approach to engaging students and conveying key learning outcomes and for striking a good balance between sociological and psychological aspects of consumer behaviour, the new edition now features increased coverage of social media, digital consumption and up-to-date marketing practice.
Written from a European perspective, international in its scope and with an array of global international examples and cases from a variety of geographic locations and different industry sectors threaded throughout the text, students’ understanding and retention of the subject...
›› meer info en gelijkaardige boeken€ 53,99
Engels | Druk: 3 | E-book | 9781317190073
A Global Perspective
Business to business markets are considerably more challenging than consumer markets and as such demand a more specific skillset from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. Given that the products themselves may be highly complex, this often requires a sophisticated buyer to understand them. Increasingly, B2B relationships are conducted within a global context. However all textbooks are region-specific despite this growing move towards global business relationships – except this one. This...€ 32,99
Engels | Druk: 4th Revised edition | Paperback | 9781526450012
Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice. New to this edition: Fully updated cases and global examples of consumer behaviour in industries including fashion, travel and technology A new...
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Engels | Druk: 4 | E-book | 9781526471079
Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding.
The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice.
New to this edition:
Fully updated cases and global examples of consumer behaviour in industries including fashion, travel and technology
A new feature exploring the experiential...
›› meer info en gelijkaardige boeken€ 47,99
