Alle boeken van schrijver Geoffrey A. Moore (1-10)

Bekijk hier alle boeken van Geoffrey A. Moore. De boekenlijst is gerangschikt volgens de recente verkoopcijfers, dus de best verkochte boeken van de voorbije maand staan bovenaan.

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Engels | Druk: 1 | Paperback | 9781841120638
4.4 op 5 sterren
Boek cover Crossing the Chasm van Geoffrey A. Moore (Paperback)
Marketing and Selling Technology Products to Mainstream Customers
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.
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Engels | Druk: Rev ed | Bindwijze overig | 9780141439631
Boek cover Portrait of a lady van Henry James (Onbekend)
When Isabel Archer, a beautiful, spirited American is brought to Europe by her wealthy aunt Touchett, it is expected that she will soon marry. But Isabel, resolved to enjoy the freedom that her fortune has opened up and to determine her own fate, does not hesitate to turn down two eligible suitors. It is only when she finds herself irresistibly drawn to the cultivated but worthless Gilbert Osmond that she discovers that wealth is a two-edged sword and that there is a price to be paid for independence. With its subtle delineation of American characters in a European setting, Portrait of a Lady...
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Engels | Druk: illustrated ed | Paperback | 9780060745813
Boek cover Inside the Tornado van Geoffrey A. Moore (Paperback)
Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product crosses the chasm it is faced with the tornado, a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of...
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Engels | Druk: 1 | Hardcover | 9780062040893
Boek cover Escape Velocity van Geoffrey A. Moore (Hardcover)
Free Your Company's Future from the Pull of the Past
In Escape Velocity , Geoffrey A. Moore addresses the central dilemma established firms face: how to continue to harvest past success while driving the organization, its people and its processes, toward future growth and opportunities. Moore shows that winning results depend on sorting out the interplay of five distinct domains, which constitute what he refers to as a hierarchy of powers : category, company, market, offer, and execution. Bring these five powers together in a collaborative, integrated fashion, Moore argues, and you will have a set of tools to bridge the gap between strategy...
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Nederlands | Druk: 1 | Hardcover | 9789057120985
Boek cover Strategie Op De Breuklijn van Geoffrey A. Moore (Hardcover)
management en aandeelhouderswaarde in het internettijdperk
Strategie Op De Breuklijn 1e druk is een boek van Geoffrey A. Moore uitgegeven bij Nieuwezijds. ISBN 9789057120985 Dit boek is bedoeld om directies te voorzien van het inzicht, de middelen en het vocabulaire die nodig zijn om zich een weg te banen in door technologie gedomineerde markten. Het materiaal is ontleend aan meer dan twintig jaar werken en adviseren in de hightech-sector. Tot op heden bleven de genoemde effecten voor het merendeel tot deze sector beperkt, maar met de opkomst van het internet worden ze nu door alle soorten bedrijven gevoeld.
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Engels | Druk: 3 | Paperback | 9780062292988
4.4 op 5 sterren
Boek cover Crossing the Chasm, 3rd Edition van Geoffrey A. Moore (Paperback)
Marketing and Selling Disruptive Products to Mainstream Customers
The bible for bringing cutting-edge products to larger markets&;now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle&;which begins with innovators and moves to early adopters, early majority, late majority, and laggards&;there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in...
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Engels | E-book | 9780062293008
4.4 op 5 sterren
Boek cover Crossing the Chasm, 3rd Edition van Geoffrey A. Moore (Onbekend)
Marketing and Selling Disruptive Products to Mainstream Customers
The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in...
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Engels | E-book | 9781101218396
Boek cover Dealing with Darwin van Geoffrey A. Moore (Onbekend)
How Great Companies Innovate at Every Phase of Their Evolution
Geoffrey Moore is one of the most respected and bestselling names in business books. In his widely quoted Crossing the Chasm, he identified and addressed the greatest challenge facing new ventures. Now he's back with a book for established businesses that need to learn how to adapt—or suffer the slow declines into marginalized performance that have characterized so many Fortune 500 icons in recent years. Deregulation, globalization, and e-commerce are exerting unprecedented pressures on company profits. In this new economic ecosystem, companies must dramatically differentiate from their...
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Engels | Druk: 1 | Paperback | 9781682302118
Boek cover Zone to Win van Geoffrey A. Moore (Paperback)
Organizing to Compete in an Age of Disruption
Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world-once prompting Conan O'Brien to ask Who is Geoffrey Moore and why is he more famous than me? Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore's consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their...
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Engels | E-book | 1230001326963
Boek cover Summary of Crossing the Chasm van Jaya Jha (Onbekend)
Book By: Geoffrey A. Moore
Summary of the famous book Crossing the Chasm by Geoffrey A. Moore
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