Alle boeken van schrijver Phil T. Kotler (1-10)

Bekijk hier alle boeken van Phil T. Kotler. De boekenlijst is gerangschikt volgens de recente verkoopcijfers, dus de best verkochte boeken van de voorbije maand staan bovenaan.

Er worden per pagina 10 boeken getoond. Je kan onderaan op de grote knop klikken om de volgende 10 boeken van Phil T. Kotler te zien.

Engels | Druk: 3rd edition | Paperback | 9780273646624
4.3 op 5 sterren
Boek cover Principles of Marketing van Phil T. Kotler (Paperback)
European Edition
"Er is een nieuwe editie beschikbaar. Delivering a practical and managerial approach to the subject, this book provides an introduction to marketing principles. It contains examples and applications which explain the major decisions marketing managers face. It also features marketing insights and concluding concept cases that reflect the growing influence of e-commerce."
›› meer info en gelijkaardige boeken
Engels | Druk: 4 Revised European ed | Paperback | 9780273684565
4.3 op 5 sterren
Boek cover Principles of Marketing van Phil T. Kotler (Paperback)
European Edition - Er is een nieuwe editie beschikbaar
Er is een nieuwe editie beschikbaar. Delivering a practical and managerial approach to the subject, this book provides an introduction to marketing principles. It contains examples and applications which explain the major decisions marketing managers face. It also features marketing insights and concluding concept cases that reflect the growing influence of e-commerce.
›› meer info en gelijkaardige boeken
Engels | Druk: 5th Revised edition | Paperback | 9780273711568
4.3 op 5 sterren
Boek cover Principles of Marketing van Phil T. Kotler (Paperback)
Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters. With global examples and completely up-to-date with the latest marketing techniques, Principles of Marketing looks at the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace. Covering exciting new topics such as Sustainability, this text continues to be a leader in...
›› meer info en gelijkaardige boeken
Engels | Druk: Global ed of 13th revised ed | Paperback | 9780137006694
4.3 op 5 sterren
Boek cover Principles of Marketing van Phil T. Kotler (Paperback)
Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters. With global examples and completely up-to-date with the latest marketing techniques, Principles of Marketing looks at the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace. Covering exciting new topics such as Sustainability, this text continues to be a leader in...
›› meer info en gelijkaardige boeken
Engels | Druk: Global ed of 14th revised ed | Paperback | 9780273752431
4.3 op 5 sterren
Boek cover Principles of Marketing van Phil T. Kotler (Paperback)
Principles of Marketing
›› meer info en gelijkaardige boeken
Engels | Druk: 16 | Paperback | 9781292092485
4.3 op 5 sterren
Boek cover Principles of Marketing van Phil T. Kotler (Paperback)
Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative...
›› meer info en gelijkaardige boeken
Engels | Druk: 7th edition | Paperback | 9781292092898
4.3 op 5 sterren
Boek cover Principles of Marketing van Phil T. Kotler (Paperback)
Principles of Marketing Seventh European Edition Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create more value for the reader by building on a classic marketing text with its well-established customer-value framework and complimenting it with an emphasis throughout the book on sustainable marketing, measuring and managing return on marketing, marketing technologies and marketing around the world. To help bring marketing to...
›› meer info en gelijkaardige boeken
Engels | Druk: 17th edition | Hardcover | 9780134492513
4.3 op 5 sterren
Boek cover Principles of Marketing van Phil T. Kotler (Hardcover)
For Principles of Marketing courses that require a comprehensive text. Help readers learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer...
›› meer info en gelijkaardige boeken
Engels | Druk: 8 | Paperback | 9781292269566
4.3 op 5 sterren
Boek cover Principles of Marketing van Phil T. Kotler (Paperback)
Create market value through innovative customer connections and engagement Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world - examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative customer-value framework, to help you understand how to create value and build customer relationships. In a...
›› meer info en gelijkaardige boeken
Engels | Druk: 1 | E-book | 9781292248462
Boek cover Kotler: Marketing Management_p4 van Phil T. Kotler (Onbekend)
The classic***Marketing Management***is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance – the heart of the book - and adds: · A structure designed specifically to fit the way the course is taught in Europe. · Fresh European examples which make students feel at home. · The inclusion of the work of prominent European academics. · A focus on the digital challenges for marketers. · An emphasis on the...
›› meer info en gelijkaardige boeken